The Romney Strategy Via the Boston Globe
"Here are some views of Mitt Romney causing concern inside his campaign: His hair looks too perfect, he's not a tough war time leader, and he has earned a reputation as "Slick Dancing Mitt" or 'Flip-Flop Mitt.'
Romney and his advisers have identified those perceptions as threats to his bid for the 2008 Republican presidential nomination, according to an exhaustive internal campaign document obtained by the Globe.
The 77-slide PowerPoint presentation offers a revealing look at Romney's pursuit of the White House, outlining a plan for branding himself, framing his competitors, and allaying voter concerns about his record, his Mormon faith, and his shifts on key issues like abortion."
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